Swa Diamonds, the world Guinness record holder diamond jewellery brand in India, is expanding its network to GCC countries. As part of that, two exclusive showrooms will soon open in Abu Dhabi and Dubai. The highlight of Swa Diamonds is a prodigious collection of lightweight diamonds. Moreover, luxurious premium designs are there to glorify the relishing life of the UAE.
With over 250 pan-Indian outlets, including 33 exclusive showrooms in prominent malls across India, Swa Diamonds boasts three decades of expertise in jewellery craftsmanship under its parent company, Capestone Ventures. Despite launching amidst the pandemic in 2019, Swa Diamonds' seasoned team drove accelerated growth, leading to its attainment of the Guinness World Record for diamond jewellery in 2022 and its transformation into an international brand by 2024.
In 2022, Swa Diamonds earned the Guinness World Record for the "most diamond sets in one ring." The Guinness ring, named 'Touch of Ami,' drew inspiration from the pink oyster mushroom and boasts 24,679 conflict-free natural diamonds, creating an alluring masterpiece. The mushroom, symbolizing immortality, longevity, and royalty, inspires the design. The name 'Ami' means "Immortality," underscoring the piece's ability to imbue the wearer with a sense of eternal power. This contemporary creation appeals to the sensibilities of the modern era.
The inaugural exclusive showroom in GCC countries is located in Abu Dhabi at Mushrif Mall, one of the largest malls in the city, spanning 56,000 square meters. Situated on Rashid bin Saeed and Al Dhafra streets, this three-level shopping destination offers unparalleled convenience and accessibility. The following showroom is in Dubai at Burjuman Mall, renowned as one of the oldest malls in the city, encompassing 800,000 square meters of retail space. With over 200 stores and a Carrefour supermarket, Burjuman Mall serves as a vibrant shopping hub within the residential area of Bur Dubai.
Always pieces of jewellery symbolize the luxury and beauty of a person, nowadays luxury and beauty lie in simplicity, and the trend is gone with lightweight cute designs in such a way that Swa Diamonds is always with the trend. Splendour collection of diamond rings, earrings, necklaces, bracelets, bangles, nosepins, couple bands, and navaratna.
SWA Diamonds believes every woman desires a diamond and takes it as a privilege to give the best quality diamond at an affordable price range so that they gets what they aspire for. The company's efforts are to make it available through exclusive SWA outlets in tier one cities and SWA shop-in-shop outlets in tier two and tier three cities of India so that diamonds reach the women in rural India too. Now the boundaries are broken, Swa Diamonds welcomes all diamond lovers to UAE.
