Jewelleries are always special for Ladies. In ancient times men who belong to the royal family also wore jewelleries. Gemstones and jewellery are deeply attached to mankind since the beginning of men. Ancient people wore pieces of jewellery that were made up of feathers, bones, shells, and colored pebbles. Some of these jewelleries were acquired through the hunt; teeth, claws, horns, and bones of animals were used as adornments. Hunters believed that wearing these will come as luck for the next hunt as well as they will get more privilege and respect from the villagers. Finally, they will gain more confidence. Later Jewelleries were worn as amulets to protect them from illness, bad luck, and so on. Later on, ornaments became a must for ladies that would empower their beauty. Now pieces of jewellery are used to attain prestigious status, especially in India. So Jewelleries have become a part of Indian culture that makes every girl in India wear pieces of jewellery from childhood. This makes India the best place to sell Jewelleries.
Diamonds were used as ornaments by men who learned to cut gems to show their brilliance. Diamonds were popularised in the 20th century by the Dee Beers Consolidated Mines. Diamonds are very expensive because it is a precious Gemstones with attractive brilliance. Why it is called precious? Diamonds Are formed under the depth of the earth and take billions of years. So to form new diamonds we will need to wait billions of years. That is the reason Diamonds belong as precious Gemstones. All of them have the tendency to acquire Precious things, which increases the demand for diamond ornaments. Although buying diamond ornaments are not easy, because it is not affordable to all.
Jewelleries are most commonly considered a luxurious thing and diamonds take the highest position. Therefore wearing diamond ornaments become a dream for common people. This dream comes true through the launching of Swa diamonds. Swa Diamonds have started with a mission that every woman who desires a diamond receives the best quality diamond at an affordable price range .The company's efforts are to make it available through exclusive SWA outlets in tier one cities and SWA shop in shop outlets in tier two and tier three cities of India so that diamonds reach the women in rural India too.
Swa Diamonds have an amazing collection of lightweight ornaments in rings, earrings, nose pins, bangles, bracelets, pendants and so on. Rupees 2400 is the Starting rate of Swa Diamonds and no other Jewellery outlet sell diamonds for this price. The customers may have doubts the quality of the product because of the cheap rate. Here,there is no need for any doubts as Swa diamonds has two decades of heredity ornament manufacturing through Capestone ventures, the Parent Company of Swa Diamonds. So Swa Diamonds have a high facility manufacturing unit with experienced craft workers and a team. The light weight Ornaments are very difficult to make because of their small size and also the cutting of diamonds into smaller pieces which is beautifully done by expert Diamond Workers of Swa. The smallest diamond size used here is 0.01 carat, this small size cutting will result in a low price. So Swa Diamonds will never compromise the quality of it’s product eventhough we make differences in quantity.The sizes of the stone becomes the factor for the different price ranges.Eventhough the cutting of the diamonds are different the quality of the diamonds are not compromised.One of the major advantages of Swa diamonds is our diamond experts who finely cuts diamonds into minute pieces to form an ornament.
While other Jewellers design and sell heavy Diamond product we, Swa Diamonds design light weighted Diamond ornaments which are available at affordable price ranges.The Diamonds that were only affordable by the royal emperors are now used by the common people as well and here at swa Diamonds we look forward to a time where diamonds are available to the common man at affordable price range.
