There was a time when the word ‘diamond’ conjured up an image of a fancy engagement between an affluent couple or a grand event in a wealthy family. It gave the individual an ultimate right to brag as the owner of such a precious stone. Diamond is now attainable by a lot more people even though its exclusivity exists. It could either be because the standard of living has improved comparatively and we don’t want to be left out of the elite club or because there are so many varieties that there is a little something for everyone. Either way, I’m delighted to see this particular change as it means more diamonds for everyone! 
There is a diamond for every occasion and every household. A diamond can either symbolise an independent working woman who wishes to feel beautiful with her pair of stylish yet minimalistic diamond drop earrings, or a grandmother looking to spice her 60s up with a shiny new nose pin, or even a man who feels the need to be confident by wearing an elegant diamond stud.
There is no longer a ‘reason’ to buy diamonds. All you need is a wish to own one. So what are you waiting for? Surprise your wife with those diamond bangles she’s been ogling online for months. You can also gift her and yourself a diamond watch. Get yourself a shiny friend to keep you company on days when you feel a little dull as it reminds you what a star you can be! You can find this and more at “SD” at prices no one else can offer you.
