We collect details you provide to us, together with information we learn from your use of the Platform and your visits to it.

We use your personal information to provide our products and services and for general business purposes, including to:

• Process, fulfil and deliver your orders, and confirm your registration;
• Arrange courier pickup and verification, and process refunds, buyback and exchange under our Return Policy;
• Send transactional communications — order confirmations, invoices, pickup/verification updates, warranty & policy notices;
• With your consent, send offers and recommendations based on your orders and browsing history;
• Provide customer service, troubleshoot problems, and comply with legal/regulatory obligations.

We use cookies and similar technologies to provide, protect and improve our services — for example, to personalise content, measure advertising performance, understand Platform usage, and provide a safer browsing experience.

We may share your personal information, on a strict need-to-know basis, with trusted service providers:

• Payment Gateways & Banks: For processing payments and refunds;
• Logistics Partners: For insured courier pickup, delivery, and returns;
• IT & Marketing Partners: For website hosting, email, analytics, and infrastructure;
• Certification Labs: Diamond grading laboratories relevant to your purchase/buyback.

By using the Platform and providing your information, you consent to its collection, use, sharing, and storage in accordance with this Privacy Policy. Where we rely on consent, you may withdraw it at any time.

External Links: The Platform may contain links to third-party websites. Once you leave our site, we do not control those websites and are not responsible for their privacy practices.

• Access & Correction: Access and correct personal information we hold about you;
• Restriction & Erasure: Restrict processing or request erasure of your data;
• Consent Withdrawal: Withdraw consent previously given at any time;
• Nomination: Nominate another individual to exercise your rights in event of death/incapacity.

To exercise your rights, email us at customercare@swadiamonds.com.

We retain your personal information as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations. We maintain reasonable security standards and secure servers to guard against unauthorized access, loss, or misuse.

Promotional Opt-Out: You can unsubscribe from marketing emails anytime using the link in messages or by writing to customercare@swadiamonds.com.

At our exclusive stores, when you sell an item back, exchange it, or collect an order in person, we verify your identity to prevent fraud and ensure goods reach their rightful owner.

• Government ID & in-store verification photograph taken with your consent;
• We do not collect or store full 12-digit Aadhaar numbers;
• Masked identity details are stored securely in encrypted form only as required under the DPDP Act, 2023 and Aadhaar Act, 2016.

The Platform is intended for users aged 18 and above. We do not knowingly collect personal data of children without verifiable parental consent. We may update this policy periodically, and continued use of the Platform constitutes acceptance of the revised terms.